We are a boutique wealth management business based in Hertfordshire. We are structured to encompass all aspects of financial and investment advice, with an in-house discretionary fund management service setting us apart from the majority of adviser firms.

We typically work with our clients over many decades as their trusted wealth manager and are now dealing with the third generation for some of our clients. We engage with other professional connections where appropriate and provide guidance on how best to pass wealth to future generations.  We are a small team and pride ourselves on the level of service we offer. 

We work with our clients to help them achieve financial security so that they can be confident in their financial future. We provide a complete service that runs from initial discussions and financial planning advice all the way through to investment management and implementing drawdown (pension withdrawal) when the time comes.  Using sophisticated software to help build your financial plan we can provide peace of mind in knowing the extent of variability of investment returns, and the probability of outcomes. This enables us to work through scenarios with you whilst in the accumulation phase to better understand and keep track of what your investment portfolio may be worth in the future. When approaching or at retirement we advise on how to access wealth in a sustainable and tax efficient fashion or how best to pass wealth to future generations.

​We provide restricted advice. This means that we have chosen to limit the range of products and providers that we’ll consider before recommending a suitable solution for you. In our case we have chosen not to provide advice on certain types of investment because we believe that for the majority of our clients, they are unlikely to be suitable, such as Structured Products.  In reality, many aspects of our advice still allows us to select from the whole market place. In some cases, following a thorough due diligence process, we have selected certain providers which provide appropriate solutions for the majority of our clients, such as wrap platforms. This focus helps build stronger relationships with business partners, provides a consistent and reliable service and results in greater consolidation of assets, whereby our clients can often benefit from associated discounts due to scale. Our preferred wrap platforms are currently Standard Life and Transact. We continue to review these on a periodic basis and retain the flexibility to adopt other wrap platforms if considered beneficial to our clients.

Investment Process

We passionately believe in the merits of active asset management and the role it can play in long-term wealth creation'

A key part of achieving superior risk-adjusted returns over time results from constructing a portfolio of well diversified assets, with optimal allocation across core asset classes and amending that asset allocation depending on the macro environment. Westbury Asset Management has successfully managed client portfolios since 2003 on an advisory basis. Since January 2019 Westbury Asset Management has enhanced its offering to provide a Discretionary Fund Management service, having been granted this additional authority by the FCA .  

Discretionary management means that you provide us with the authority to make changes to your portfolio promptly, without us having to write to you in advance, within the parameters agreed with you at the outset in order to position your portfolio appropriately in relation to macro-economic climate and market outlook.  

The Westbury portfolios are devised in-house, drawing on our experience of analysing market data and economic trends, with access to real time information through sophisticated software and a constant flow of information from economists and fund managers. All of this information helps us to form a view on the markets to identify optimal asset allocation, with discretionary authority meaning that our current view is reflected across your portfolio at all times. 

At Westbury we strongly believe in active fund management, in that the skill of a fund manager can deliver superior returns to that of a benchmark or index over time. We therefore construct a range of actively managed portfolios for different risk appetites and have in place an ongoing research and monitoring programme where we are in constant dialogue with fund managers.  We are always ready to adapt our offerings to clients with specific needs.

We are also committed to keeping you informed and will provide regular valuations, performance data, commentary and factsheets to give you timely access to information about how your investments are performance and the investment climate. It is also likely that you will have on-line access to your portfolio to view 24/7.


Our ethos is to build a stable and successful long-term investment strategy for clients who we know well and who’s values we spend time understanding.

​We are a boutique privately owned business which strives to continually evolve in the best interest of clients. As a small team we each care deeply about providing clear advice and superior investment performance over time. 

Wrap Platforms

We manage virtually all of our clients’ investments through an online platform to simplify and streamline the service that we offer. The platform enables us to run individual tax wrappers to include Self Invested Personal Pensions (SIPPs), Individual Savings Accounts (ISAs), Onshore and Offshore Bonds as well as to hold general investments for our clients.


Wrap platforms first came to the UK adviser market in early 2000’s, recognising that pension and investment products were not as flexible as they could be. Prior to that clients would be recommended pension solutions often with a limited pension fund range and separate investment accounts that were frequently held directly with Fund Managers, severely limiting fund choice, without undertaking lengthy transfer processes. 

Wrap platforms are now the first choice for wealth managers and their clients who need access to a variety of tax efficient products (SIPP/ISA/Offshore bonds) and an extensive range of investment offerings. In essence a wrap platform is a product provider and technology platform for administration and custody services. 

The wrap platform allows for consolidation of assets, provides secure on-line access for our clients to view their portfolio and centralises the administration process associated with investing. The wrap platform does not provide advice to our clients and has no authority to alter client’s investments. This responsibility remains with Westbury Asset Management.

We are able to facilitate the transfer of existing pension benefits to the platform to allow for you to combine any number of existing schemes into one. Westbury is authorised to carry out transfers from defined contribution schemes  but does not advise on defined benefit schemes (Final Salary Pensions).

+44 (0)1462 742000


Regulated by the Financial Conduct Authority:No. 593747

© 2018 Westbury Asset Management Limited

22 West End