+44 (0)1462 742000


Regulated by the Financial Conduct Authority:No. 593747

© 2018 Westbury Asset Management Limited

22 West End




We provide an all in one service for our clients’ long term financial needs from our offices in the Hertfordshire countryside. We specialise in helping our clients prepare for later in life, via the provision of a complete service that runs from initial discussions and advice all the way through to investment management and implementing drawdown when the time comes.

We provide restricted advice. This means that we have chosen to limit the range of products and providers that we’ll consider before recommending a suitable solution for you. In our case we have chosen not to provide advice on certain types of investment because we believe that for the majority of our clients they are unlikely to be suitable.  

We’re a small team and we pride ourselves on the level of service we offer. We get to know our clients well and are only interested in working with people for the long term.

Investment Process

Our ethos is to build a stable and successful long-term investment strategy for clients who we know well and who’s values we spend time understanding.

We do not invest for the short term, preferring to work with our clients to help them build a platform for later in life. With this in mind we do not allow short term market fluctuations to concern us, focussing instead on longer term trends within the global economy.


We aim to build long term relationships with our clients, for the sound management of financial assets in an atmosphere of a mutual trust and integrity.

  • Understanding your personal circumstances, objectives and attitude to risk.

  • Applying our investment expertise to create a long-term strategy, built around your core values.

  • Adopting a clear, fee based, charging structure which represents good value to our customers whilst rewarding success.

  • Utilising a highly sophisticated back office system to record, review, trade and report.

Platforms & Portfolios

We manage virtually all of our clients’ investments through an online platform to simplify and streamline the service that we offer. Our platform of enables us to run Self Invested Personal Pensions (SIPPs), Individual Savings Accounts (ISAs), Onshore and Offshore Bonds as well as to hold unwrapped investments for our clients.

We refine our range of portfolios on a quarterly basis to ensure that we continue to cover the spectrum of risk categories that our clients fall into whether they’re building up their savings, or beginning to draw them down. Bespoke portfolios however are a large part of our offering, we are always ready to adapt our offerings to clients with specific needs.